So how can Philip Jacobs & Associates help me? By understanding market trends and appreciating consumer needs we can work with our customers to develop winning brands. UV Protection in Asia Pacific has gained an increasing importance in recent years for protection from UV related skin damage and a varied cultural perception for a need to avoid the sun. A major market segment associated with UV Protection which has evolved in Asia Pacific is the need for Skin Colour Control e.g. skin lightening or skin whitening. There are a diverse variety of products which have been developed and marketed in an attempt to satisfy the need to protect the user from the sun’s harmful and damaging UV rays. New technologies allow this to be a dynamic market with challenging opportunities. Philip Jacobs & Associates are also able to provide product and market support for either UV Protection or Skin Colour Control development. We can provide market assessment for existing brands or assist in the development of new brands offering both marketing and formulation assistance.   We can also offer product training for the following:      1) Understanding the need for UV Protection      2) Explanation for SPF & UV A Determination      3) UV Filters in use today      4) Fairness and Skin Whitening Market      5) Scalp Care and Dandruff Control (Each modules represents a half day programme)
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